When Greenpeace came out and put up a site denouncing Apple’s less than green effort in their manufacturing process last year, Steve Jobs was quick to announce a greener policy to help save the Earth.

Apple has been criticized by some environmental organizations for not being a leader in removing toxic chemicals from its new products, and for not aggressively or properly recycling its old products. Upon investigating Apple’s current practices and progress towards these goals, I was surprised to learn that in many cases Apple is ahead of, or will soon be ahead of, most of its competitors in these areas. Whatever other improvements we need to make, it is certainly clear that we have failed to communicate the things that we are doing well.

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The new line of MacBooks and MacBook Pros are a good example of this earth-friendly policy. Some of the improvements in the new fabrication process includes the following:

• Arsenic-free glass
• Brominated flame retardant-free
• Mercury-free
• PVC-free
• 41% smaller packaging
• Highly recyclable aluminum and glass enclosures

Apple also recently just released a new ad about the new line MacBooks hailing them as the Greenest Family of Notebooks. Not sure who or what they compared with but with Apple, making big claims are not unusual.

So when you do buy the new Apple, besides doing yourself a great favour, you are also doing a part for the Mother Earth by buying a Greener Apple.

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