Some app developers support their development by having small ads spanning a small area of the app (usually at the bottom area of the screen above the app’s buttons) which is non-intrusive and yet helps the developer.
But recently, American apparel maker Dockers paired up with some iPhone app developers to allow the company to place in their apps, full screen interactive ads that make use of iPhone’s accelerometer feature to animate the motion-sensitive ad, according to this report in Advertising Age.
The ad, which stars Dufon (aka Orb/Orbit/Orbitron), an urban street dancer from the Seattle dance group “Circle of Fire,” will appear in the iPhone games “iBasketball,” “iGolf” and “iBowl” and the lifestyle application iTV. Between the various levels of game play, users will be prompted to shake the iPhone to spur the Dockers-donning Dufon to perform his moves.
I feel that although it is an innovative method to bring the brand to its target audience, having it popped up full-screen in between game levels, is highly intrusive for consumers. On our computers, we have been arming ourselves with ad-busting plugins just so we don’t see them filling up our screen in our browsers. But with no such options on the iPhone platform, consumers might be turn-off by it and stopped getting those games with such ads.
Would you like such ads appearing in the midst of your games or other apps?
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