Apple has started variable pricing for the music found in iTunes Store. Announced back in January at Macworld 2009, popular tunes are priced at US$1.29 while others are priced at US$0.99 or US$0.69. Songs within an album can also have variable pricing.

Take for example, Lady Gaga’s album The Flame, some of the popular tunes are priced at US$1.29 while others are priced at US$0.99. However, the album still sells at US$9.99.

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