Apple releases new iPhone 4 ads – all about FaceTime

Apple has posted 4 new ads on apple.com featuring FaceTime – the currently-WiFi-only video chat function on iPhone 4. The four ads doesn’t talk about how you use FaceTime or the technology behind it (the ad just starts off with two people having a video chat) – but more the why you would want to buy an iPhone 4 to use it.

The ads all show every day people (all actors that are paid to be every day people) using FaceTime to chat about topics which almost everyone of us do so daily – just mostly without seeing the other party. All of them show the conversation taking place indoors – just in case people starts nitpicking on the fact that FaceTime runs with WiFi-only and not be used everywhere. With the way these ads were shot, I can’t wait for the spoofs to start popping out!

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New Get A Mac ad goes switcher cam

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Apple has a new online ad that will appear on various news and tech websites done by TBW\Media Arts Lab. Again poking fun at the Windows 7 launch, the ad shows PC moving from the online ad on the side, and popping in one of the switcher cams at the top of the sites.

You can view it in the video below or if you’re lucky, catch it on one of these popular sites when you visit it: New York Times, Wall Street Journal, Washington Post, Slate, The Atlantic, The Daily Show, Tech: Wired, PC World, PC Magazine, Cnet, CNN Tech, Ars Technica, ZDNet, Sports Ilustrated, YouTube, The Onion, Metacafe, Instructables, HowStuffWorks and Salon.

( thanks to ads of the world for the video)

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iPhone in-App ads grows big time

Some app developers support their development by having small ads spanning a small area of the app (usually at the bottom area of the screen above the app’s buttons) which is non-intrusive and yet helps the developer.

But recently, American apparel maker Dockers paired up with some iPhone app developers to allow the company to place in their apps, full screen interactive ads that make use of iPhone’s accelerometer feature to animate the motion-sensitive ad, according to this report in Advertising Age.

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The ad, which stars Dufon (aka Orb/Orbit/Orbitron), an urban street dancer from the Seattle dance group “Circle of Fire,” will appear in the iPhone games “iBasketball,” “iGolf” and “iBowl” and the lifestyle application iTV. Between the various levels of game play, users will be prompted to shake the iPhone to spur the Dockers-donning Dufon to perform his moves.

I feel that although it is an innovative method to bring the brand to its target audience, having it popped up full-screen in between game levels, is highly intrusive for consumers. On our computers, we have been arming ourselves with ad-busting plugins just so we don’t see them filling up our screen in our browsers. But with no such options on the iPhone platform, consumers might be turn-off by it and stopped getting those games with such ads.

Would you like such ads appearing in the midst of your games or other apps?

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Apple Advertising and Brochure Gallery

See a collection of ads and brochures from Apple

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