27 February, 2009
Working in the ad industry for a while, one common pet peeve of creatives is the amount of working files, source files and fonts that are scattered all over their workstation. Pulling out archived files of past work will usually result in hair pulling and much frustration, trying to locate certain images.
When I saw this note in TUAW about the release of the beta version of Flow from Gridiron Software, I think those issues can be put to rest.

Flow is the world’s first Visual Workflow Manager, built from the ground up to keep creative professionals streamlined and informed. Flow gives you a total understanding of your project, visually and intuitively. In one simple interface, you’ll see all your project files, how they’re related to each other, and where they’re located–on a local drive, on a network volume, even on a DVD you burned a few months ago.
Flow works its magic via its Real-Time Asset Tracking that runs in the background and tracks your actions while you work on all major creative and Office productivity applications and then connect the various assets and their relationships to the projects you are working on, and representing them in a visual workflow map.
Besides keeping track of your assets and version control, there is also time tracking to track the time spent, packaging to help you prepare the files to send to your printer or your client and also tagging and search functions.
With its features sounding like the promise land for many disorganized creative professionals, Flow has the potential to allow creative professionals to focus on what they do best – being creative – and keeping the effort on files and assets management to a minimum.
Flow is available for US$249 for a single license with the options for discounts for those in Education or opting for Volume purchase. The beta version is also available for downloading and only requires a quick registration.